21. E-Community / Portal Creation
For priority service, kindly click here for ExpoWorld contact information.
Description
The impact of the internet on the way business is conducted is truly phenomenal
and this impact will only grow over time. At one time, tradeshow producers counted
on industry publications and industry associations to aggregate and to bring attendees
and exhibitors to tradeshows. Hence, there were three pillars which aggregated
industrial community: 1) industry association, 2) industry publication, 3) industry
tradeshow. However, now there is a fourth pillar to the industry
aggregation paradigm, namely 4) the internet industry community.
We call this the new 4 pillar industry aggregation paradigm.
ExpoWorld.net spotted this trend very early in the internet years and created
itself ExpoWorld.net. We then created ConventionBureaus.com to aggregate the
convention bureau community. We created MajorExhibitHalls.com, FindSpeakersandBureaus.com
and ToursimBureaus.com. We continue to plan and build very successful industrial e-community portals
in the global event industry space. Moreover, our software infrastructure and research methodology are now so refined
that we can aggregate industrial communities in just about any industry sector worldwide.
If you are a tradeshow producer who aggregates his / her industrial community through the tradeshow
informational pillar, we can build for you the new industrial e-community informational pillar
and strenthen your leverage point within the new 4 pillar informational paradigm.
For further information, please listen to the real audio broadcast below where we first
initiated these ideas in mid 1999. Today these ideas are still very much alive and are
in fact mature for mass rollout.
Benefits
- Own the focal point portal website for your industry online.
- Communicate with your current exhibitors and attendees through your own industry web portal.
Hold on to your current clients and gain others.
- Become recognized as the leader worldwide for your industry on the internet and
leverage this fact to become the tradeshow industry leader offline.
- Gain international exposure for your show and begin to attract exhibitors and attendees from
around the world.
- Create the base to clone events around the world.
- Incorporate your current exhibitors into the web portal to keep them content by giving them year round exposure. Allow attendees to gain year round
industry information.
- Extend the life and impact of your show to become a year round informational element for the industrial community.
- Rotate online exhibitors into your physical shows.
- Begin building e-newsletter lists for inexpensive attendee and exhibitor promotions worldwide.
- Grow attendees and exhibitors accustomed to visiting your web portal for information about the tradeshow and make of the web portal and the tradeshow
an integrated global and year-long product and service for both attendees and exhibitors.
- Be the first to aggregate your industry online and deal competitive tradeshows in your space a death blow.
Costs
Costs vary immensely based on the online community / portal type to be created and the
consulting time involved in bringing the blueprint together. A ballpark estimate would
be between $50,000 - $500,000 based on the scale and scope of the project.
A monthly software licensing fee of between $995 - $1,995 also applies to the backend portal software.
As an example,
to recreate ExpoWorld.net assuming that it did not exist already would cost approximately
$150,000 and today after 7 years online, we value the asset at between $2,000,000 - $5,000,000.
|
