14. Search Engine Optimization For priority service, kindly click here for ExpoWorld contact information. Description ExpoWorld.net will take your website and optimize it so that search engines can find and index it easily. We are able to guarantee your keyword placement within the top 20 search results in the large international and the more local search engines on the internet depening on the service package and additional services purchased. For our standard service (offered in English, French, German, Italian, Portuguese, Spanish or a combination of these 6 languages), we are able to make the following guarantees: Taking the example that you choose the 100 Keywords combination service, you will be guaranteed at least 100 results in the top 20 for the major international search engines with which we work (Altavista, Lycos, Excite, Fast/AllTheWeb, MSN Search, Google, HotBot, Overture, AOL, NBCi/Snap, Go/Infoseek). If amongst your 100 keyword combinations, you choose the following 4 keyword combinations and they yield these results, this will count for 7 top 20 positionings out of the 100 guaranteed: Keywords 1 -- tradeshows in England: within the top 20 results on google (1), hotbot (2), altavista (3) Keywords 2 -- automotive tradeshows within the top 20 results on google (4), msn (5) Keywords 3 -- tradeshow organizers within the top 20 results on yahoo (6) Keywords 4 -- tradeshow organisers within the top 20 results on msn (7) If our guarantee is not met within our first 90 day positioning report to you, we agree to refund the total amount paid for the service. We cover all aspects necessary to build and maintain your online visibility within the international search engines. Multilingual optimization with multi-language international search engines is also possible to give you the true exposure you need to grow your business internationally. We specialize in optimizing websites for the exposition industry and can work on building online traffic and exposure for tradeshows, convention bureaus, exhibition and event venues, and industry supplier organizations. We'll work with you to optimize your single or multiple event and tradeshow websites. Our search engine optimization services can be broken down into 5 main categories plus the advanced strategy of "pay per click" and "keyword" advertising through preferential channel pricing obtained with through the larger international search engines: 1. Competitor and Market Analysis Analysis of the most popular keywords related to your business, ie the keywords that industry professionals are using when using search engines to find services offered by companies such as yours. Analysis of the main keywords that your competitors are using to register with search engines. The more intricate the report needed on competitors' online positioning and their online advertising stategies, the higher the costs. Analysis of your competitors’ positioning on the main search engines. Provision of a list of keywords deemed suitable for search positioning. Project scope and cost increases with the various languages deemed necessary with which to have the site associated and the "language areas" and multilingual search engines for which search positioning is sought. Basic service is for English, French, German, Italian, Portuguese, Spanish languages only although we are able to work with any other international languages, at added cost. Keywords suitable for positioning should be combinations of 2 to 4 words. Positioning of single keywords within the top 20 search results is not guaranteed and not recommended unless budget permits due to the huge competition for them and the high cost associated with securing them. 2. Site Optimization Site analysis and provision of a report on the site’s current configuration, highlighting possible changes to improve submissions and positioning on search engines. Truly optimizing the site's pages around specific keywords is important but we will also make sure that your site's pages are constructed in a ‘search engine friendly’ manner so that search engine spiders can crawl and index your site easily. A handbook will also be provided with information to follow in order to produce search-engine-friendly pages. We will optimize your homepage, so that it can be more easily registered in web directories and indexed by search engines. If your site is built using sophisticated web tools such as dynamically generated pages, frames and flash plug-ins, it is possibile to configure a support system so that the site is more search engine friendly but this does require additional costs. 3. Search Engine Submission Websites must be submitted to both international search directories who manage categorization and international search engines who focus on simply spidering website content. For this part of the service, your home page will be submitted to the main international search directories: Yahoo and Open Directory (whose results also appear on Google, HotBot, and Lycos). Additional languages and translations bring upon additional costs. At additional cost, websites can also be submitted to other local and international and local multilingual search directories. We can work with your list of local and multilingual portals or with any of the ones listed by world geogrphical area at Beaucoup.com: North / South America Western / Eastern Europe Asia/Australia/Mid-East/Africa As a word of caution with search directory submissions, not only do web directory editors decide whether to include websites or not, but they can also change the site’s title and suggested description provided in the submission form. Moveover, it can take up to three or four months for a site to be included in the main web directories due to the large amount of requests these directories receive each day. Sometimes a site does not get included even after several submissions. In these cases it is necessary to resort to the “Pay for Review” service available for all the main web directories, at additional cost. 4. Search Engine Positioning Websites must be submitted to both international search directories who manage categorization and international search engines who focus on simply spidering website content. For this part of the service, your home page will also be submitted to the main international search engines (Altavista, Lycos, Excite, Fast/AllTheWeb, MSN Search, Google, HotBot, Overture, AOL, NBCi/Snap, Go/Infoseek). Either of English, French, German, Italian, Portuguese or Spanish languages can be the languages of submission for the standard service. Additional languages bring upon additional costs. Specific "welcome pages", hosted on our site and then redirected to your site, are optimized around relevant keywords which serve to get maximum visibility for your site and to monitor results. The welcome pages seamlessly point to your site's homepage or to its other specific pages. Positioning activities focus on search engines which are the most widely-used on a worldwide basis and which generate most of internet traffic. These are the search engines which also power and generate results for the other main search engines on the internet. Ie, if a site appears in the top results for HotBot, it will also appear within the top results for AOL Search, Anzwers etc. Positioning, regardless of languages selected, will focus on international versions of the search engines whose databases are then usually shared with their regional counterparts. Ie, registering with google.com also registers you with google.ca, google.fr, google.de, google.ca, google.it etc. Usually the site can be positioned within the top results of most search engines outlined above for most of the chosen keywords for the initial 90 days of the service. However, we cannot guarantee that these rankings will not vary over time, due to the quick and often unpredictable changes in the way search engines index sites. If variations in ranking status take place within the initial 90 day guarantee period, re-subminssions will take place free of charge. The basic service will guarantee 100 keywords for inclusion but at any time after the service has started, it is possible to implement more keywords for positioning in defined 100 lots (100, 200, 300 or 500) at reduced prices. An additional service involves translating, positioning in multiple languages and positioning on search engines for specific countries. To obtain visibility for selected topics or single keywords, we offer more specific advertising services such as banner/button campaigns, and positioning on ‘pay per click’ engines. 5. Monitoring and Reporting Position monitoring and a monthly report with details of all positionings for all search engines is provided. Report is used to resubmit where there are variations in ranking under the initial 90 day guarantee period. Monthly stats on the traffic generated by search engine positionings is provided. A six-month report on the positioning of the homepage and the main pages of the site is provided. As a word of caution, the first results of search engine positioning and increased traffic can be appreciated only after 60-90 days from the beginning of the service. As such, after 90 days of service, a detailed positioning report will be produced, together with stats on the traffic generated through the search engines. 6. Advanced Strategy - Pay per Click and Keyword Advertising Using this service, you pay only for the actual highly targeted visits to your site for combinations of 2 or more keywords. Positioning can be gained through most of the major search engines such as: Altavista.com, Google.com, Aol, Lycos.com, Excite.com, Fast/AllTheWeb, MSN.com, HotBot, Overture.com and Yahoo.com. Count on ExpoWorld.net's long-standing experience on the internet and within the international event industry space in order to find the right keywords which internet users use to find the services of companies such as yours. Several welcome pages hosted on our site (pages which are then redirected to your site) are used not only to increase ranking within the search engine results but also to monitor and report search traffic generated. At additional cost, priority positioning on search engines such as Google, Overture and Espotting can take place based on our preferred client channels. At additional cost and translation, various language strategies can be implemented. Traffic reports of additional visits generated by the keyword purchases will be produced using WebTrends standard log-file analyser which runs on the welcome pages. Visits will be calculated discounting those coming from automated search engine spiders. Traffic reports will be provided on a monthly basis. Costs Service Initial Cost Annual Fee       25 Keywords -- Includes basic services from 2 - 5 above) $2,995 $1,995 50 Keywords -- Includes basic services from 1 - 5 above) $4,495 $2,995 100 Keywords -- Includes basic services from 1 - 5 above) $6,995 $4,995 200 Keywords -- Includes basic services from 1 - 5 above) $9,995 $6,495 300 Keywords -- Includes basic services from 1 - 5 above) $12,995 $8,995 500 Keywords -- Includes basic services from 1 - 5 above) $19,995 $13,995 For the first year of service, the initial fee plus the annual fee are applicable. For subsequent years, only the annual fee is applicable to maintain positioning. The rates above are only approximative for attachment to the main international search directories and search engines for English, French, German, Italian, Portuguese or Spanish language submissions only. For all other languages, additional local search directories and search engines or for pay per click and keyword advanced strategies, there will be additional costs. Reality is that all projects involve some form of customization. Please contact us for a free quote or for additional information.