12. Custom Trade Event Reportage
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Description
This Service is geared mostly to the larger trade shows, conferences and economic
missions which have a large or growing international attendance, exhibitor, delegate component. We will prepare
full pre, post and onsite event reportages regarding the event at hand. The result is
a handy 5 - 20 page glitzy print document which can be used for pre and post event
promotions.
Reportages can be delivered in hard print by mail or prepared in .pdf format and
delivered electronically to exhibitors, attendees, delegates worldwide as
a way of keeping them informed and tied to the event.
Reportages can be single yearly publications or can be presented in the form
of quarterly type review/magazines/informational update which serves the
function or "soft-selling" to event participators and keeping their mental awaress
of the event.
Benefits
Event reportages serve as a testament to the business dealings that
take place at the event and the event's general economic impact and positive
contribution to the international business community. They also serve to legitimize the event and to
emphasize its prestigious nature. Pre or post show reportages can be used to
attract press, attendees and exhibitions ahead of an event or for subsequent
years' promotional campaigns. Reportages also serve participants to prepare business meetings
ahead of events and to conduct post show followups more effectively.
What is more, custom reportages can also be summarized and prepared for the
web where they then can be attached to the event website as a content
and marketing booster. They can then also be attached to the 5 ExpoWorld.net web
properties and promoted to our registered user database of
26,410 and to our
32,000+ unique visitors per month. Such cross
promotion works especially well with service offering 4. (ExpoWorld E-Newsletter inclusions),
service offering 6. (Promotional Tiles Area), service offering 9. (Press Release & Data Services) and
service offering 15 (Live / Online Video Broadcasting).
Pre, onsite and post show reportages can be constructed based on the following principal
subject matters and incorported into one comprehensive report:
- Pre-show and post show guides.
- Exhibitor and attendee profiles.
- Industry research and analysis. Key trends. Key economic figures
- Pre or post show attendee, exhibitor, delegate surveys / interviews.
- Published speaker excerpts and conference proceedings.
- Event Highlights and Awards Presentations.
- Statements from key government, industry and political leaders.
- Incorporate registration information for current or future event.
- Include advertising or promotional information regarding event sponsors.
* Reportage services are also available to Convention & Visitor Bureaus looking
to promote their great areas hotels, attractions, convention centers, convention
facilities, infastructure and collective tradeshows in the area.
Costs
Costs are highly variable based on objectives and can rage anywhere from $2,000 to
$100,000 based on objectives, frequency, travel and telecommications costs,
publication frequency and printing / preparational costs. Please call for a more
detailed quote.
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