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11. Executive Research Reports

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Description

Executive Outlook presents data driven and concise trend analysis. The product does not rely on long editorials that restate the obvious or sugar-coat client opinions. Each quarterly survey tracks core questions to gather comparable historical data. Additional questions will also be added to each questionnaire to focus on particular issues impacting the industry during that period. Survey data is broken out by industry sector so you can focus on your key client bases. Executive Outlook comes in two versions:

Show Management Executive Outlook: Published quarterly for the professional Tradeshow Manager/Producer.

Corporate Exhibitor Executive Outlook: Published quarterly for the professional tradeshow exhibitor and marketing manager.

Benefits

Executive Outlook reports include valuable information on topics relevant to the tradeshow and large scale events industry:

§         Attendance outlook
§         Budget outlook
§         Enhanced value opportunities for exhibitors
§         Growth strategies for suppliers and show managers
§         Tradeshow participation: number and type of events
§         Private event development
§         Off-floor events
§         Key buyer triggers
§         Site-selection drivers
§         Factors in selecting service providers
§         Questions about other marketing media
§         How suppliers can help exhibitors and show managers
§         International expansion
§         Other challenges and opportunities…

Costs

Executive Show Corporate Both
Outlook Reports Management Exhibitor Reports
       
4 Quarterly Reports $3,495 $3,495 $5,250
Single Report $1,225 $1,225 $2,175

Executive Outlook Summary Reports are also available at a cost of $295 per issue. Each summary report summarizes one key aspect of each Executive Outlook Report.